Heineken in all of its glory
Yes the pants had the full Heineken Experience. Originating in Holland, the Heineken brand is what you could call the “official Miami Ad School” brand of beer. This highly coveted prize is bestowed upon those given the honor for outstanding achievement on the football field (soccer to Americans) at weekly Monday guest speaker meetings by Ron Seichresiieist, the Global Director of Miami Ad School.
The Heineken Experience is a tour through the world of Heineken, displaying awards, previous bottle designs, and equipment and ingredients actually used in production of the beer. There was even a interactive “4D” experience where you “experience” what the beer experiences–which is a fancy way of saying “we installed hydraulics in the floor to make it move during the movie.” There were also these pods where you could travel through the years of Heineken advertising. Mine was broken. But what a good ploy–paying for one big ad that is sprinkled with the ads they actually produced. After taking my “Hi from the Heineken Experience” postcard and, of course, tasting the brew, we left, only to experience more heineken later that night.
Cheers! or Prost! (as the Dutch say)
may be the worst picture ever...
